Website and Configurator
Scarosso is a Berlin based startup that offers handmade Italian shoes that can also be customized on their website. Besides building their website, Bitmapboogie designed and produced the shoe configurator.
Our initial briefing for the configurator was to build "something like 'Nike ID' but nicer and not Flash-based". So we got busy and because of the complexity of different shoe models we decided to build the shoes entirely in 3D. Other than the challenge of creating a huge variety of 3D models with an even bigger number of different materials the huge advantage of this CG solution is the possibility to upscale the content of the configurator in terms of different angles, materials etc.
At the end some of our renderings even replaced product photographs in their online-store.